SPAIN: According to a new report from Canadean, the Spanish makeup market is declining, with a forecast negative CAGR of -1.4% in value and -1.8% in volume over 2013-2018. To attract consumers, producers must tap into the most influential motivation for makeup application in Spain: the desire for individualism, responsible for 22.8% of makeup consumption. This number is even higher among women, where it motivates over a quarter of consumption (26.9%). “The unfavorable economic climate in Spai...